Could we please discuss the greatest advertising campaign of all time? Of course we can, it’s my blog and I’ll do whatever I want. For those of you who live under a rock, the video above is an ad campaign made by Tide that ran during the 2018 Super Bowl. The ad you see above is a compilation. Originally, it was showed in separate chunks throughout the Super Bowl leaving the entire audience enthralled with a goddamn laundry detergent. I shit you not, I was more interested in finding out whether the ad I was watching was a Tide Ad than the actual game.
Listen, I know it’s silly to be raving about an ad campaign that was ran almost a full year ago but I didn’t have a blog back then so I have to do it now. Some sort of recognition needs to be given to whoever runs Tide’s marketing. This was a revolutionary ad. With little to no knowledge of marketing history I could confidently say that this may just be one of the greatest advertising campaigns of all time. It’s right up there with De Beers Engagement Ring marketing scheme (check out the Adam Ruins Everything video for the scoop, it’s insane).
Let’s first take a moment to realize that everyone genuinely enjoyed the ad. It was actually funny. They perfectly poked fun at other commercials while perfectly plugging their product. They utilized the scope of other products that they shared ownership with to trick us further. This allowed them bring back the old Old Spice guy (no disrespect to Terry Crews, but the old guy was also funny) which was hilarious. By doing so, Tide forced the audience to be constantly wondering whether commercials for other companies was also a Tide ad.
During every commercial break, everyone was trying to figure out whether or not each comercial was a Tide ad. It basically turned every Super Bowl commercial into a Tide ad. It costs $5 million for a 30 second ad on NBC during the Super Bowl . Tide successfully turned every ad into their own. Think about how much that makes the ad worth (if you want, do the math, post it in the comments). The craze continued into the following week, when everyone was trying to figure out whether that ad they were watching was a Tide ad or not. The value of that marketing campaign is incalculable.
Even better, no one could copy it! If anyone did, all of the viewers would say “Oh they’re just copying Tide” and start thinking about Tide again. They may even start wondering whether the copycat was in fact a Tide ad!
With all this talk about Tide you may be asking, is this a Tide ad?! I mean I got you thinking about Tide quite a bit, this could all be part of it. Tide could be using this blog to continue this insane marketing campaign almost a full year later. Imagine it! Tide is slowly taking over… Unfortunately, this is not a Tide ad. I wish it was a Tide ad. If this was a TIde ad that would mean I’d be getting paid for writing this shit. Maybe I should get Tide to sponsor me. You readers should tweet at them or something, it’s the least you could do.
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ANNOUNCEMENT – I made an edit to one of my original posts “Economies Are A Warm Gun” with my revised thoughts on “Man In The High Castle” at the bottom of the post so give it a read if you haven’t read it yet. If you already read it, just scroll to the bottom to read the edit.